42% of 18–28 year olds cannot make a basic stir-fry, and 61% cannot make an omelet.
In other words, Gen Z can’t cook. Myself included. With groceries becoming more expensive and the world moving at a much faster pace, young adults feel like cooking is a waste of time and money. Luckily for us takeout feins, Aldi is one of the most economical grocery stores in the world. So I made them a campaign that encourages Gen Z to get in the kitchen.
OOH:
SOCIAL:
